Automotive Writer & Car Buying Specialist
Cars are changing.
Let's figure it out
together.
I'm a journalist and copywriter who's spent the last 13 years driving cars, writing about them and speaking directly to the people who buy them.
I've worked for editorial agencies, review platforms, online marketplaces and now one of the world's most desirable automotive brands.
My goal is simple: turn automotive complexity into clear, useful writing that helps people make better car buying decisions.
Experience
JLR is in the middle of one of the biggest reinventions in British automotive history, with four luxury brands evolving across almost every digital touchpoint.
I write for apps, configurators, email journeys, websites and occasionally in-car experiences — often balancing multiple stakeholders, tight deadlines and very little room for inconsistency.
After years covering the automotive industry from the outside, it's been fascinating to see how a global brand operates behind the scenes. The writing is important, obviously, but much of my role is about aligning teams, managing priorities and helping turn complex projects into clear, consistent digital experiences for our customers.
heycar arrived in the UK with a simple mission: make buying a used car feel less like a risk. As editor, I helped shape the editorial operation behind that promise — buying guides, ownership advice and honest reviews for people who find car buying genuinely stressful.
More than 450 of our heycar reviews ranked in Google's top 10, with 33 in the top three. But traffic was never really the point. The goal was always the same: give people the information they actually need, in plain English, at the moment they need it.
My favourite project was heycar e-quipped. Customers told us they felt overwhelmed by EV advice, so instead of adding to the noise, we let them book a 10-minute call with an expert. That expert was me. It kept me sharp and put me in direct contact with people making real buying decisions.
HonestJohn was telling car buyers the truth before the internet made it fashionable. As New Cars Editor, I was responsible for everything from first drives and road tests to the famous HonestJohn Q&A — the questions real people ask when they're spending real money and don't want to get it wrong.
That direct line to readers shaped how I think about automotive writing. The questions were rarely about horsepower figures or 0–60 times. They were about reliability, running costs, whether a car would fit in a tight garage. The answer, more often than not, was "Honda Jazz".
Motoring Research is where I learned to do this properly. Five years covering every corner of automotive journalism — news, features, launches, track tests, long-term reports and client content — under proper deadline pressure, with a small team that punched well above its weight.
I progressed from content assistant to staff writer to web editor. By the time I left, I'd driven more cars in more countries than I could count, with bylines in PistonHeads, City AM, MSN Cars, Fleet News and Auto Italia among others.
Q&A
I'm massively enthusiastic about electric cars and tell anyone who'll listen that my Hyundai Kona Electric is the best (and most sensible) car I've ever bought. It's incredibly cheap to run, easy to drive and requires less maintenance than any other car I've owned.
They're not for everyone — I wouldn't recommend an EV to anyone who can't charge at home. But if people gave them a fair chance, I think a lot of car buyers would be better off with one. I'm always happy to chat about whether an electric car is right for you — just drop me a message using the form below.
Going in like they're heading into battle. There's a widespread assumption that the salesperson is the enemy — someone to be outsmarted, haggled with, kept at arm's length. And yes, there are bad ones out there.
But most salespeople genuinely want to put you in the right car. That's how they build a reputation, get referrals and sleep at night.
It's easier than ever to do your research — know your budget and what you're looking for — but go in with an open mind and a bit of warmth. Build a rapport and you'll find the whole process easier than if you treat them like the enemy.
Buying a car should be exciting. Enjoy it.
On paper, I should say something suitably impressive — maybe the Rolls-Royce Phantom I took to Vienna, or the Ferrari GTC4Lusso that nearly got me arrested in Italy.
But honestly? I like an underdog. I'm sad that I've never owned a Kia Picanto, while I thoroughly enjoyed my time running a Suzuki Swift for HonestJohn.
Oh, and I love a Mazda MX-5. I've owned one of each generation. They're about as exciting as it gets for me.
I've owned some genuine duffers over the years, but the scariest was an old Porsche Boxster S with 140,000 miles on the clock.
I was going through my "meet the heroes" era and bought a BMW 540i that I really didn't bond with. I chucked it on Facebook Marketplace and someone contacted me asking if I was interested in a direct swap for their Boxster.
I'd always wanted one so this was a no-brainer. We met at a motorway services on the M6 on a cold December morning and swapped keys — no real inspection, no negotiation, little common sense. It was a way out of a BMW I didn't like.
It was wonderful in some ways, but my local Porsche specialist booked me a quarterly appointment in his diary. Each visit was expensive, and the car rarely lasted a full three months without needing attention. I eventually sold it on and bought another MX-5.
Has any bloke ever answered this with "no"?!
I've got a clean licence and I've been known to nerd out about advanced driving techniques. I've got some qualifications too, including a F1RST in an IAM advanced driving test. It takes pride of place on my mantelpiece.
Ultimately, I really enjoy driving and I take pride in doing it well. I think that puts me a cut above the vast majority of the population.
I can hold my own on track too, but it's not my comfort zone. I'm much happier testing a car in real-world conditions — deciding whether the ride comfort is up to broken British roads and whether it's easy to drive on congested city streets. These are the things that actually matter to car buyers.
Not exactly. I have met James May, who was lovely. And Clarkson did once plagiarise me in his final Top Gear episode — some say that's the real reason the BBC sacked him. I couldn't possibly comment.
What I do
Get in touch
Cars, content, electric vehicles — I love talking about it all. Drop me a message.